Marketing Manager At Outdoor Norway
Start: January 2027
Contract: Full-time, with a probation period
Compensation: Based on experience, education and language skills
Experience: 5+ years in marketing, including at least 2 years leading a team. Tourism, travel or outdoor/adventure experience preferred.
Location: Remote, with daily working hours overlapping 09:00–15:30 Oslo time (CET)
Outdoor Norway is based in Voss, recognised as Norway's Adventure Capital. We run day tours and multi-day adventure trips, from fjord kayaking and mountain biking to skiing and the Northern Lights, and we are growing across Norway.
We are looking for a hands-on, self-driven Marketing Manager to lead the day-to-day delivery of our marketing plan. You will turn the plan into weekly priorities and tasks, make sure every task has an owner and a deadline, follow up with the team, remove blockers and report progress. You will lead a small remote marketing team (3–6 people), report to the CEO, and work closely with our external marketing advisor, sales, operations, guides and local partners.
Future on-site opportunity
The position is remote. In the future, there may be an opportunity to move to an on-site role in Voss, Norway. This will depend on performance, adaptability, alignment with Outdoor Norway's company culture, business needs and mutual agreement. It is a possible future opportunity, not a guaranteed relocation, and would be agreed separately.
Key responsibilities
Plan and deliver
- Turn the annual and seasonal marketing plan into weekly priorities and tasks in ClickUp, with clear owners and deadlines.
- Run weekly follow-ups with the team, remove blockers and keep work moving.
- Report progress, results and risks to the CEO every week.
Campaigns and channels
- Coordinate Google Ads, Meta Ads, SEO, email and social media together with our specialists.
- Lead content production: YouTube and short-form video, photos, travel guides and blog articles.
- Deliver seasonal priorities: multi-day tours, Northern Lights and winter in Northern Norway, and campaigns for travel-trade partners (B2B).
- Run influencer and partner collaborations.
Funnel, CRM and data
- Manage the journey from first visit to enquiry and booking in HubSpot, including nurture emails and lead hand-over to sales.
- Track results in GA4, Cometly and the ad platforms, with the focus on qualified leads, bookings and revenue.
- Plan spend within the agreed budget and report return on investment.
Team leadership
- Lead and coach a remote, international team across time zones.
- Set clear goals, give regular feedback and help team members grow.
Brand, guests and responsible travel
- Keep all marketing true to our brand: expert, local, safe and premium.
- Use guest reviews and feedback to improve how we present our experiences.
- Reflect our responsible-travel values in partners, imagery and messaging.
Qualifications
- 5+ years of marketing experience, including at least 2 years leading a team, preferably in tourism, travel or outdoor/adventure.
- Proven experience leading a remote team across time zones.
- Hands-on experience with Google Ads, Meta Ads, SEO, HubSpot (or a similar CRM) and GA4.
- Experience with international marketing campaigns.
- Very organised, with reliable follow-through; experience with a project tool such as ClickUp.
- Excellent written and spoken English; Norwegian is a plus.
- Commercial mindset; comfortable working with data and budgets.
- Passion for nature, the outdoors and sustainable travel.
- Able to work in a fast-changing, seasonal business.
- A degree in marketing, communications, tourism or a related field is an advantage.
What we offer
- A role shaped around your expertise and experience
- An international team of driven and motivated colleagues
- Competitive salary
- Continuity and growth opportunities within Outdoor Norway
- A challenging learning environment with the autonomy to shape your own position
- A lively, inclusive team atmosphere with plenty of laughter and team events
How to apply
Please include one example of a tourism or travel campaign you led, with its results. Shortlisted candidates will complete a short practical task.